Problem

The ultra-Orthodox producers present their films
In halls, times and pre-arranged places.
A gap is created between the consumer and the manufacturer.

The consumer – the need for content at any time and place
Producer – can not be accessible to everyone one at any time and place

And because the film is shown in many places, a situation has arisen where the film is not protected from theft

Solution

A movie site that goes through all the blockages
Accessible to anyone at any time.
A management system for producers to upload their films
View data, and manage secure links to screenings

Emphasize

01.1

Emphasize

Research

To understand the user’s needs and produce a persona, we created a broad questionnaire that focuses on the process of Introducing a film today. The target audience is Haredi producers and performance directors. The conclusions of the questionnaire helped us to refine the user’s needs and express them as optional features in the interface, as well as to produce personas to which we can direct the interface.

How often do you suffer

from film theft?

What do you think is the main reason for this?

Where do you store your movies today?

Does the tool meet your needs?

"My past experiences with theft have made me very suspicious. And that often causes me to lose money, and not increase my sales. I am urgently looking for a solution for this. I thought maybe make a website for my business, but it's too much of a process to work through."

01.2

Emphasize

Competitive Analyze

Define

02.1

Define

User Personas

Dina
Perelshtein

Backround

Dina, is a successful film producer. In the past 15 years, she has been producing films for a living. She showed the first films in theaters on special occasions. The number of performances has increased to dozens of each week. Her ability to handle it on her own is limited. As she tries to find someone to help her, she becomes very confused

Goals

To rase here sales by making her films accessible for anyone
Manage all performance
Neat data

Pain Points

A mess in her filed
Working whith a lot of tools that gives similar solutions
There is no tidy place to organize the performances

Meni
Levi

Backround

Manny is a busy and friendly person. He directs culture and performances for the ultra-Orthodox community. He spends a lot of his day making phone calls and sending materials to relevant parties and organizations. Manny deals with a variety of tools and technologies, which sometimes causes him confusion.